SQUARE ENIX x GAMESRADAR+
NEXT ON GAMESRADAR+ MAGIC: THE GATHERING x LORD OF THE RINGS
Executive Producer, Creative Director, Producer, Director, Host, Editor, Motion Graphics Designer, Sound Mixing Supervisor, Casting, Composer, Client Communications Lead
Developed and pitched this branded video campaign in collaboration with Wizards of the Coast and GamesRadar+, celebrating the Magic: The Gathering Universes Beyond – The Lord of the Rings release. Led the ideation and creative direction, crafting a visually engaging blend of product videography, cinematic storytelling, and event coverage. Hosted and directed the video, conducting in-depth discussions with MTG creators and industry experts to highlight the set’s gameplay mechanics, lore integration, and collectible significance. Oversaw product-focused videography, ensuring high-quality visual presentation of Magic cards and artwork. Directed event coverage segments, capturing live audience reactions and behind-the-scenes footage. Managed gameplay capture, edited the final product alongside GamesRadar’s editorial team, and designed motion graphics to enhance branding and storytelling. Additionally, led client communications, ensuring seamless coordination with Wizards of the Coast and GamesRadar+ to align creative vision with brand objectives.