PC Gaming Show x Alienware (Dell)
ALIENWARE ANNIVERSARY
LAPTOP GIVEAWAY
Executive Producer, Creative Director, Director, Editor, Composer, Client Manager
Led creative and production efforts for Alienware’s 30-second commercial spot at the PC Gaming Show, celebrating over 25 years of Alienware and featuring a high-profile laptop giveaway. Played a key role in securing the campaign, taking numerous client calls with EssenceMediacom (GroupM) and receiving high praise for client services, communications, and creative execution. Directed and conducted on-camera interviews with Alienware Hive members, including Trisha Hershberger, HungryBox, Saige Ryan, and Sigils, ensuring engaging and dynamic storytelling. Cast all influencers and developed the interview questions to align with Alienware’s brand messaging and audience engagement goals. Co-edited the final commercial alongside Zanzie Aw of GumGum Studios (Bushwick) and composed the original score for this and all related videos in the year-long partnership between Alienware and PC Gamer, which included additional campaign videos and another major giveaway.