INTEL x NEWEGG x PC GAMING SHOW
ONE NEW EGG
Executive Producer, Creative Director, Line Producer, Editor, Composer, Casting Director
Led the development and execution of the custom egg-themed PC build, overseeing design, vendor coordination, and production logistics. Spearheaded the visual concept and Unreal Engine development for the 3D background, ensuring full integration with the LED wall during filming. Used Photoshop AI to generate environmental elements, including buildings, spacecraft, and landscapes for the intro sequence. Directed the custom PC build process from inception through delivery, working closely with Intel and Newegg to align the campaign with their branding. Assisted in editing the first part of the video and composed the original score. Also led casting efforts for the project and participated in the initial brainstorming, ensuring a cohesive creative vision across the two-video campaign.
PC Build by Gumgum Studios
Discover Intel’s “One New Egg."