PSWEET
Producer, Marketing Director, Music Director, Video Director, Composer, Music Programmer
A video game where you date computer software, only to find a subversive AI pulling the strings all along...

Led trailer production, online experiential content, and marketing materials while supervising crew, editors, designers, and composers. Composed and programmed the full original score, managed music licensing, and oversaw additional freelance composers. Spearheaded the digital experiential marketing campaign a week before the game's Steam debut, resulting in a 20,000% increase in social media activity. Developed a mix of traditional marketing ads and immersive "in-world" campaigns, expanding the game's narrative universe through satirical commercials for fictional companies and products featured in the game. Wrote copy, screenplays, and ad scripts, fully producing and managing each piece. Led casting, location management, and VFX supervision, overseeing both graphic design and live-action production as a director.
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